If you’ve been trying to sell commercial roofing services to companies that aren’t willing to spend that kind of money to save on installation costs and labor, there’s an easy way to make your pitch: A simple, direct mail message will almost always land you a successful commercial roofing sale. Even if it only lands you one profitable commercial roofing sale, the direct mail marketing campaign could easily pay itself off by saving the company thousands in installation fees and labor costs.
Marketing with a traditional ad in a local newspaper costs a ton of money. That advertising space is typically only available for a week, and then another ad is required to come in at the beginning of the next week. And that’s assuming you get a return for your advertising investment. After all, you’ve paid for the advertising space, and it’s most likely not going to generate the kind of business your advertising is designed to do.
But when you use direct mail marketing, you can send out a mass amount of commercial roofing leads on a one-time basis without having to invest a single dime. You could even run multiple mail campaigns at once, depending on what you’re selling, and how many residential customers you need to target.
With a direct mail mailing list, you only pay the postage when you actually mail the marketing material. Most mail lists can be picked up in less than a minute, and in some cases, you’ll have the material right on the doorstep of your targeted customers! That’s priceless! No more spending days sending out ads with no hope of getting them noticed, no matter how well your name or company is known.
There are no complicated campaigns with direct mail, which means you’re not stuck worrying about how to market to your clients. A single mail piece, including your contact information, can be sent out in the mail, and you don’t have to worry about whether anyone actually takes the bait, because every piece of the campaign has a chance to bring in some kind of return.
Direct mail marketing campaigns are a powerful way to get the word out about your business and its services. Your leads won’t waste money on high-priced ads that won’t get them very much attention.
And they won’t be disappointed with a mail campaign that isn’t effective at getting results. In fact, most people will actually be interested in your business after receiving your materials, and many of them will even tell their friends about your company. That’s because they know the potential for a good return, even if that return is small.
All businesses should be using direct mail marketing, whether they have a single customer or thousands of them. You never know which way your business could turn when you’re not actively promoting, but with a mailing list, you’re in control. and can make the right decisions to get the best possible results from your advertising campaign.